This past week, the iPhone 6 has been the centre of attention in the public and the media, however, that all changed when Samsung released it’s first advertisement for the Galaxy Note 4. The advertisement, which was released on September 13th, within days of the launch of the iPhone 6 on September 9th, has generated a new debate: Samsung Galaxy Note 4 versus the iPhone 6.
The advertisement “calls out” Apple for the iPhone 6, which has a similar design and screen to the Samsung Galaxy Note series, claiming “Now it’s not being dismissed by competitors, it’s being imitated”, with the article, ‘The truth hurts, Apple fans: You can thank Samsung for your big new iPhone displays.’
The ad featured the following tweets about the iPhone 6:
The comparison between the Samsung Galaxy and the iPhone demonstrates how the brand is “ahead of it’s game”, as the iPhone 6 bears a striking similarity to the Samsung Galaxy Note 2, which was released in 2012. The strategic timing of the advertisement has been successful in generating discussion about the new Samsung Galaxy, as the brand has capitalised on the launch of the iPhone 6.
This positions Samsung as an innovative, leading brand in the market, and challenges the perception of Apple as the most innovative brand among consumers.
Do you think this advertisement was effective? Which do you think is better: the Samsung Galaxy or the iPhone?
Sources
The Digital Life 
I’m bit over these tactics to be honest. We get it. You don’t need to point it out to us, you’re wasting your advertising money on showing us what we already know. I think if they spent more time showing off how awesome their product is rather than pointing out how Apple is inferior “because we did it first” it wouldn’t appear so… butthurt? They sound like a sore loser.
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That is very true, if Samsung continues to mention Apple in this way in every advertising campaign than this could create a perception that Samsung are intimidated by Apple, and believe they need to justify why their product is better in every campaign. I definitely agree that Samsung should focus on the features of the product in their future advertising campaigns, as this will differentiate them from Apple and persuade consumers to switch from Apple to Samsung.
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